Should a Business Pay For Twitter Followers?

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Everyone is aware that these days, social media has become an extremely valuable element of online marketing for the purpose of achieving brand recognition, high search engine rankings and building a huge customer base. One of the most popular and important social media networks that are used by people all over the globe is Twitter. A large number of Twitter users have the landmark goal of having a large number of followers as they want to get as much social media exposure as possible. The problem is that getting these followers isn’t always easy and lots of businesses decide to buy Twitter followers in order to speed up the process.

The question they ask is that is it wise to pay for Twitter followers?

Even though it is a black hat tactic, there are some definite

advantages of paying for a greater number of followers and some of them are highlighted below: 

Getting Importance 

Let’s face it; anyone or anything that has a large Twitter following is considered important. This can prove to be immensely valuable for a business. A large following on Twitter shows off possibilities and promises. It can be useful in bringing in more fans and followers, which means more money for a business. The number is basically a representation of how powerful and well-liked the name or brand of the business is and puts it ahead of the competitors.

         Bandwagon Syndrome 

It is human nature to like something that’s followed by a substantial number of people. Individuals don’t want to be out of the loop. Once they see that the number of Twitter followers of a business is rising, they will most likely also start following the business. Moreover, they will also come to trust the business and rely on it because so many others do, which indicates the authenticity of the business. Therefore, buying followers can definitely work in the favor of the business.

Cheaper and Easier 

It is a lot easier for a business to simply decide to pay for Twitter followers for getting even more followers instead of spending so much time trying to simulate people to do same. Apart from it being easy, businesses will discover that it is a quite cheap as well. These days, there are a myriad of websites ready to sell Twitter followers to businesses, which also come with satisfaction guarantees. So, a business can easily locate a reliable website and purchase Twitter followers at reasonable prices. There is no need to spend thousands on getting more followers. 


A business doesn’t have to worry about the legality of this practice. It is completely legal for it to purchase Twitter followers. In fact, this has become a trend nowadays as not just businesses, but even celebrities and notable individuals like President Barrack Obama are also buying Twitter followers.

Hence, a business can pay for Twitter followers if it wishes to expand its reach through the social media. However, caution should be exercised to ensure that reliable and long-term followers are bought. 

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