TO GAIN VISIBILITY
Can good reviews help your business gain the visibility it deserves? Of course, good reviews can directly help your business climb up the ladder in search results and appear on top. You have to keep this basic concept in mind: Google wants to give its users only the best search results. In other words, Google avoids putting businesses with bad reviews and ratings on top of its search results. Why would Google want its customers to go to bad businesses? In short, the more good reviews you have, the higher your chances of appearing in the top Google search results are.
Here, you can’t ignore how important of a role Google plays in helping people discover businesses. According to the recent statistics, more than 63% of customers give preference to skimming through reviews that they find during their searches on Google. It means Google is a credible source for the majority of customers to decide whether a business is bad or good.
TO REBUILD REPUTATION
The biggest issue with online reviews is that it is very difficult to recover from a bad image once it has been ruined for you. If a mistake from you has caused several customers to review your business negatively, it will become difficult for you to get rid of these reviews even after you have fixed the problem. What makes the problem worse is that your customer count is going down every single day. That’s because people are looking at the negative online reviews and deciding not to come to you. Consequently, it becomes even more difficult for you to get good reviews after you have recovered.
In such a scenario, many businesses buy Google reviews. It helps them get the sudden boost they need and assist them in getting the blotch from the face of the business to go away that has resulted from bad reviews. The good reviews take over and customers are willing to do business with you again.
TO INCREASE SALES
After looking at the points given above, you can easily decide what the biggest reason is for businesses to buy Google reviews. Improved reputation, high visibility on the internet, and boosted trust from the customers all contribute to increased sales for businesses. For any business owner, conversion rate is the most important metric to measure the performance of a business. You can spend all the money you want to spend on SEO and other marketing campaigns, but boosted website traffic is not everything. There is return for you unless your website traffic converts.
That’s where reviews play a major role. They directly impact the buying decisions of the customers. Not to mention, customers often look for reviews just before they are about to buy something. In short, these customers have already made up their mind to buy something
No one can deny the fact that the digital world has become just as important for people as their physical world today. They spend a big portion of their day online and internet is their favorite source of information about anything in the world. Online reviews are like word of mouth marketing, which happens to be one of the most powerful methods of marketing. If you have a business in its initial stages or you are considering starting one, you too can buy Google reviews if you think there is a need.