With over 562 million users worldwide, Linkedin is helping people find connections & build networks. It gives you the opportunity to put your brand on the map for millions of professionals to find.
Below are a few ways with which you can generate leads, build awareness, and establish strategic partnerships on LinkedIn.
Keep your profile up to date
First impressions are lasting impressions and an amazing opportunity to impress! Your profile represents you, it’s your brand. It is also one of the best ways to interact with your audience and enhance your contact rate.
Your profile matters a lot. Aim for close to 100% completeness and update it regularly. Show off a little, you have a platform to do so. Add your skills, achievements, awards, and samples of your best work.
Stand out & don’t blend in. Your profile should reflect your personality, and authenticity matters a lot.
Set up a page for your organization. This should help potential customers gain a better understanding of your brand. Tell them about the people you work with and what you do, and
Know your audience
Regardless of what your mission is, you must know your audience. Before jumping into other tasks, it’s important to establish what your company does, it’s goals, and the people it caters to. If you’ve defined your audience then this will be a big step for lead generation as well.
Utilize & optimize your page
A well-optimized page means easier accessibility and better visibility. When people are looking for something that your company offers, your page can gain a lot of potential customers. You can boost your visibility by using keywords. Customers who use these to look for a particular product or service will stumble upon your page while searching for them.
Boost your search ranking by linking your page to your website. To make your page informative, link your employee profiles and keep it regularly updated.
Remember, your job doesn’t just end at making a page. You need to share relevant content as well. Post frequently, as this will allow your followers to engage and interact with your brand.
Sales-y content doesn’t do very well on LinkedIn. Thus, your approach should be to put out fresh and unique content that your audience would absolutely love!
A picture speaks louder than words
Did you know that images get over six times more engagement than a post with only text? Give your audience the content it craves. Experiment with different types of content like videos, live videos, documents and more!
Research shows that videos should be appealing and must catch your attention within seconds. You can add subtitles for the convenience of all. Documents & PDF’s showcase and highlight what makes your brand unique.
A post highlighting team efforts, top-performing employees, and shout-outs will also help in boosting team morale.
Showcase your best content
With tools like sponsored content at your fingertips, you can directly reach your audience’s feed. This will attract new followers and connections. You can target the boosting to the right audience and experiment with various content styles. Track the results and the leads generated easily with conversion tracking!
Reach out to more people with a self-service ad campaign. With the power of tools like message ads, sponsored content, and text ads, you can reach your target audience with a few taps.
Personalize Campaign Manager the way you want according to your budget and goals.
Assess the analytics
LinkedIn is a feature-packed, all-in-one platform that provides you with amazing analytics tools to help you understand your audience’s preferences. Improve your performance and check out what content the audience prefers. Make the most out of your ads as you improve your campaign performance with the help of Campaign Manager and LinkedIn Analytics.