One of the newest additions to the app is the Instagram Guides. With Instagram Live, Shops, Reels, a redesigned home page, and a bevy of other features coming in 2020, it might have escaped your notice.

Fortunately, the purpose of Instagram Guides is to help you put things on your radar. Hootsuite already provides a guide if you want to stay up to date with Instagram marketing advice and developments.

If all you want to do is learn more about guides, we also have a guide for you, but it’s in blog style. Discover how to make Instagram guides, how to utilize them in your business, and other information.

How do Instagram guides work?

Instagram Guides are a hybrid of blog posts and Instagram carousels. They can be made utilizing already published posts, locations, or product listings from the creator’s account or from accounts that are accessible to the public. Each guide has a cover picture, title, introduction, and entry descriptions, which are optional.

Travel was the initial source of inspiration for Guides. Due to the current global travel restrictions, Instagram chose to launch the feature in May 2020 with a wellness-related focus. Instagram opened up the tool to all users and topics in November.

Once produced, Guides can be shared in Stories or direct messages and appear on a special tab on a user’s or brand’s profile. The account owner may modify, add, or remove entries as they see fit.

how to use Guides for using Instagram

Are you making Instagram guides for the first time? Follow these instructions to create Guides containing posts, goods, or locations.

How to make a post-filled Instagram guide

  • Click the + sign in the top right corner of your profile.
  • Choose Guide.
  • Click Posts.
  • Pick a post from your feed or one you’ve saved that was written by another public account.
  • Click Next.
  • Include the title and summary of your guide. Tap Change Cover Photo to switch to a different cover image.
  • Verify the prepopulated place name again and make any necessary edits. Include a description if you like.
  • Repeat steps 4–8 until your guide is finished, then tap Add Place.
  • Then click Next in the top right corner.
  • Then select Share.

How to make a product-filled Instagram guide

  • Click the + sign in the top right corner of your profile.
  • Choose Guide.
  • Products by Tap.
  • To find the product listing you want to include, search by account. You can find the item there as well if you’ve added it to your wishlist.
  • Choose the item you want to add, then tap Next. You can decide to include many posts in a single submission, and they’ll be presented in a carousel-like fashion.
  • Include the title and summary of your guide. Tap Change Cover Photo to switch to a different cover image.
  • Verify the prepopulated place name again and make any necessary edits. Include a description if you like.
  • Repeat steps 4–8 until your guide is finished, then tap Add Products.
  • In the top right corner, select Next.
  • Then select Share.

How to make a place-based Instagram guide

  • Click the + sign in the top right corner of your profile.
  • Choose Guide.
  • Tap Locations
  • Use a geotag, a stored folder, or one of your published posts to find a location. Choose the post you want to add from the results when you search by geotag.
  • Click Next once you’ve decided on a post.
  • Include the title and summary of your guide. Tap Change Cover Photo to switch to a different cover image.
  • Verify the prepopulated place name again and make any necessary edits. Include a description if you like.
  • Repeat steps 4–8 until your guide is finished, then tap Add Place.
  • In the top right corner, select Next.
  • Then select Share.

tip: Creating a folder for specific photographs before including them in a place guide is a good idea. Geotags must be used in these posts for this to function.

10 strategies for using Instagram for your business

Need help knowing where to begin with Instagram Guides? Utilize these examples as motivation.

Establish a gift guide

Instagram Guides make it simple to transform product listings into gift guides for special occasions like Mother’s Day and Christmas.

The Lip Bar features a shopping guide focused on simple, inexpensive gifts for novices, while Afrocenchix has one with its Christmas catalog.

Looking for presents for botanists? Vintner’s Daughter will take care of you.

Make a list of advice

Each tip includes a specific brand post as an illustration for inspiration. Visit the business account for Instagram to view further marketing roundups.

Assemble articles around a theme

The majority of Instagram businesses provide a variety of goods and services. Use a suggestion from Instagram that gathers comparable posts to reorganize your feed.

For instance, Hot For Food publishes recipes for vegan meals, snacks, and desserts. However, the resource Just Dessert Stuff can help people only looking for dessert suggestions.

Red Bull’s “day in the life” series is collected in the Training Day guide.

Establish a ranking list

Display your best-selling items, most-read articles, or most popular recipes.

Publish the results of any contest where participants are asked to vote for their favorites in an Instagram Guide format.

Run a draft for a national sports league? It isn’t very specific, but this NBA 2020 draft guide is entirely online.

Share a brand message or story

Make an Instagram guide that introduces potential customers to your business and its guiding principles.

The history of the business is explained in the guide by French jewelry designer Louise Damas in entries about the company’s founder, the creation process, distinctive creations, and ladies-first philosophy.

Guides can also be used to promote social responsibility activities, break down new programs, or commemorate achievements.

Give detailed directions

Run a series of advice articles or post tutorials on Instagram. Together the postings are into a straightforward how-to manual.

A four-step tutorial on “how to get on top of your finances,” for instance, was created by Headspace using its Money Smart Monday blogs.

Here we can also unpack more complicated subjects. People can learn how to have honest conversations about mental health by reading the American Foundation for Suicide Prevention’s advice.

Publicize people in your neighborhood

Create a guide that celebrates locals, shows some love, or expands your network.

A list of Yo Soy AfroLatina’s favorite small businesses is available.

The Secret Mountain promotes independent bookshops that carry its titles using a location-based guide.

working with a creator

Guides give marketers a fresh avenue for working with celebrities, creators, and influencers.

Lenya Bloom, a model and actress, actor Tommy Dorfman, and actress Olivia Sui were all brought on by Everlane to create gift guides featuring their merchandise.

Companies may work with influencers to produce Guides on their accounts, develop Guides that highlight their brand ambassadors, and more.

Give a travel tip

It is hardly surprising that the tourism sector adopted Instagram Guides.

The Instagram page for Tourism Australia features guides for places including Gippsland, the Blue Mountains, and Kangaroo Island.

The guide from Tourisme Quebec on Instagram emphasizes Montreal’s Chinatown in French and English. Here, too, brands may wish to think creatively. Share a map of the entire company’s locations or a campus tour.

Promote causes and make resources available

Instagram Guides give organizations that support issues and participate in social action a platform to compile their work and exchange resources.

Important explainers contributed by the public are curated in Instagram’s Act for Racial Justice guide.

What makes Guides the best? They only sometimes demand that you produce entirely original stuff. The simplest method to get started is to review your previous Instagram posts and organize your information into categories you believe your followers would find useful.