You don’t need us to tell you that becoming an expert at marketing on Facebook is essential for any brand that wishes to be successful in the year 2020.

You are already aware that Facebook has a significant user base. A staggering 2.4 billion people make use of it monthly.

However, it’s possible that you need to be aware of how frequently people use Facebook to communicate with businesses of varying sizes. As an illustration, approximately two-thirds of Facebook users report that they go to the Page of a local business at least once per week.

On Facebook, prospective customers are already searching for businesses that are similar to yours. The only way to reach out to this pre-existing audience is with a marketing strategy that is crystal clear and laser-focused on Facebook. Your Facebook Business Page is described as “a cornerstone of [you’re] online identity” by the social networking site.

Here are some of the most helpful marketing tips that we have for you to use on Facebook in the coming year.

Detailed instructions on how to configure Facebook for commercial use

Establishing a presence on Facebook can be done free of charge. After you have confirmed your Page, you can then utilize it to communicate with your fans and followers, post content, and link to your website—all without additional costs.

Because of this, a Facebook Page is a precious asset for any marketer working within a constrained financial framework.

Before you can begin using paid marketing strategies on Facebook, including Facebook ads, you will need to establish a Facebook Business Page for your company. Getting your Facebook page ready to go is the first thing you need to do to become an expert at using Facebook for business purposes.

How to do it:

1. Establish a presence for your company on Facebook

To create a Facebook page, go to facebook.com/pages/create. To get started, you will need to be logged into a personal Facebook account; however, none of your personal information will be displayed on the Page you create for your new business.

Pick the kind of Page you want to read: a company or a brand, a community leader, or public figure.

Enter your business details.

2. Include pictures of the brand

Please upload your profile photo as well as your cover photo. Use the appropriate image dimensions for Facebook to ensure that your posts look their absolute best.

3. Finish filling out your Page’s information

After clicking the Edit Page Info button, make the necessary changes to the following sections:

Two hundred fifty-five characters are allotted for you to explain who you are and what it is that you do.

Information on how to get in touch: Complete this section with all the contact information you would like people to have for you (including your website).

Extra options: Include information about your pricing range, operating hours, and privacy policy if it is pertinent to your company.

4. Establish a user name for yourself on Facebook (aka your vanity URL)

People will be able to locate you on Facebook with the help of your username. To create one, go to your user’s Page and click the Create Page button. It can be as long as fifty characters if necessary.

Tips and tricks for promoting your vanity URL on Facebook:

Choose an easily searchable Page name. This will almost always be your company name or brand name.

Use a username that is the same across all of your social networks.

5. Include a button for a call to action

People will have a much simpler time getting in touch with you, shopping for your wares, or engaging with your company if you provide them with a call-to-action button. To create a button, go to your cover photo and look for the Add a Button option.

6. Take a look at the settings for your Facebook page

You have complete control over who sees what on your Facebook page thanks to the settings you can access through your Page. Investigate this further to ensure that you are familiar with the specifics of the privacy and security settings.

That wraps it up! Your Facebook Page has been established, and it is now prepared for use.

If you could use some additional assistance while going through the setup process, don’t worry; we’ve got you covered. Check out our comprehensive post for more information on how to set up a Facebook page for your company.

Categories of posts on Facebook

After you’ve established your Facebook Page, it’s time to start thinking about the kind of content you want to share on it.

The following is a rundown of the various types of posts that you can use to engage with the people who follow you. We’ve included some powerful examples of Facebook marketing from successful brands for you to use as a source of inspiration.

Facebook text post (a.k.a. status post)

This is the most fundamental kind of post that can be made on Facebook. It consists of literally nothing but the following: No photos, no videos—not even a link.

A post that consists only of text cannot send people to your website or drive conversions, but it can be used to generate engagement on your Page. As Kylie Jenner demonstrated in the following post, posing a question to the audience is an effective way to engage them:

We are making preparations to shoot additional videos for YouTube shortly. Do you have any ideas???????

On Thursday, December 12, 2019, Kylie Jenner published an update on her website.

This relatively straightforward inquiry elicited more than two thousand responses from readers.

Even better, it resulted in a significant amount of customer feedback, which Kylie can now incorporate into the production of YouTube content that she is confident will resonate with her audience. It’s a good idea to poll your audience to find out what kind of content they want to see from you.

Publish a picture to Facebook using Facebook for Business

A photo post’s purpose is the same as a text post: either to raise awareness or to pique interest. Posts with photos receive significantly more engagement than posts with text.

Photo posts are an excellent method for showcasing your wares, particularly if those wares have a solid visual appeal or are the kind of thing people need to see in action to get the total value.

To get into the holiday spirit, nothing beats freshly baked cookies and glittery green nail polish (Wonder-mint, if you must know).

Color Street’s latest offering, published on December 24, 2019

Obviously, the marketing of physical goods on Facebook is something that only some companies do.

Stock photographs can be of great assistance to you if you are selling something that is not physically present. To help you illustrate your posts, we have compiled a list of 25 free stock photo websites that contain some of the best images currently available.

You might feel compelled to share images that you have discovered in other parts of the internet, but doing so might land you in legal hot water. Keep to our list to be on the safe side, or ensure you have a solid understanding of the fundamentals of image copyright.

It is essential to remember that the “photo” you upload to your post does not actually need to be a photo at all. It could be an illustration, a graphic, or any other type of visual representation—for example, an infographic.

Make sure you spend the holidays with your yarn! Check out the latest delivery dates we have available.

LoveCrafts Knitting published a new article on Saturday, December 7, 2019.

Publish a video to Facebook for your page for commercial use

If your product has a lot of visual appeals, posting a short video about it could be very convincing.

Even a video that is only a few seconds long can be an effective way to grab someone’s attention in the News Feed because videos begin playing automatically when they are loaded. Check out this video from Orville Redenbacher that lasts only seven seconds:

Because these snacks are made with only natural ingredients, you can indulge in them while watching… and watching… and watching… and watching… #GetReal ????

Orville Redenbacher’s announced the release of the video on Thursday, March 28, 2019.

Additionally, Facebook recommends the use of short videos for polls and announcements.

When continuing a series or wanting to share content that will be memorable, longer video posts are your best bet. Facebook recommends taking at least one minute, and ideally three minutes or more if you’re using video to tell a story. If you’re using video to tell a story, take at least one minute.

A fantastic example is the Edible History series that is published by Tasty on Buzzfeed:

It should come as no surprise that video posts have the potential to be an essential means of connecting with followers. Engagement rates with these types of posts are even higher than those seen with photo posts.

Check out our breakdown of the six essential components of a compelling social video for more information on how to market your videos on Facebook.

Facebook Live video post

Unsurprisingly, a video that is broadcast live on Facebook is referred to as a “Facebook Live” video. It is a great way to give followers an inside look at your business, the product you sell, or the people who are the faces of your brand.

The public is interested in it: Since Facebook Live’s introduction in 2016, more than two billion users have tuned in to watch one of the platform’s streaming videos.

Live is an excellent format for sharing real-time announcements or interacting with your followers directly. Live can be found on Facebook, Instagram, and YouTube.

For instance, regardless of how much you like or dislike Boris Johnson, there is no denying that the Prime Minister of the United Kingdom is aware of the potential of Facebook Live. His videos for #PeoplesPMQs have garnered tens of thousands of views each.

PMQs for the People

WATCH IN REAL-TIME AS PRIME MINISTER BORIS JOHNSON RESPONDS LIVE TO YOUR QUESTIONS FOR #PEOPLESPMQS

This was published by the Prime Minister of the United Kingdom on September 11, 2019.

When you go live, it’s essential to keep in mind that anything could happen, so the best way to get ready is to read through our comprehensive guide to the Facebook Live video feature.

Post with Linked Content (aka link posts)

A post that links to content that exists outside of Facebook is exactly what it sounds like a post that relates to that content.

These get a higher level of engagement than status updates but a lower level than posts containing photos or videos.

Link posts are the kind of Facebook posts that are the least difficult to create. To add a link to your status, you must copy and paste it into the appropriate box. Both the meta description and the photo will be populated by Facebook automatically. This means you get a fantastic post with minimal effort on your part.

Be sure to add some supplemental text explaining to readers why they should click through the link. Then everything is for you.

Even though the majority of the links you post should be to your work or to products you sell, you should also consider sharing the work of other people who are considered to be thought leaders in your field.

For instance, we used a link post to share an article about Instagram Live that was published on Entrepreneur.com:

You can reach more people and grow your audience by going live on Instagram.

Facebook poll post

As was just mentioned, posing a question to the people who follow you on Facebook can help get their attention. This is taken one step further with a poll on Facebook.

A fan vote can be cast for either of two possible outcomes, as presented in a poll. When voting is complete, the results are made available to the general public.

On its Facebook page, the domain name provider 123 Reg in the UK frequently conducts polls. In many cases, the topics do not have a direct bearing on the products or services that are being offered. However, they are still an effective way to keep followers interested:

Should we have a rule against wearing headphones in the office? Discuss…

On Saturday, November 30, 2019, 123 Reg published a new article.

A Facebook marketing strategy with a lighter touch, like this one, can help increase consumer familiarity with a brand.

Facebook Stories

Facebook Stories are collections of photos or short videos posted to the platform in a vertical format and disappear after one day. They are always displayed at the very beginning of the News Feed. Photos are displayed for five seconds, and videos can last up to twenty seconds.

Every day, more than half a billion people check out the stories on Facebook. When planning how to use Facebook for your business in 2020, keeping in mind that Stories can provide a powerful way to connect with fans is essential. And because they appear at the top of the News Feed, Stories are not affected by the algorithm that Facebook uses.

Attached with a pin

A regular post that you “pin” to the top of your Facebook Page is what we mean when we refer to it as a “pinned post.”

It is always the first thing that people see when they visit your Page and is located at the very top.

What should you pin on your board? You may have a piece of content that stands out from the rest of the pack. Something that perfectly encapsulates your company’s identity and demonstrates to prospective followers exactly why they should Like your Page.

You may also put the following to use in this area:

  • Spread vital information, amazing people with incredible videos, and raise people’s awareness about an ongoing cause
  • In all seriousness, you can put it to use for anything that will engage people with your brand. You also can modify your pinned post whenever you see fit
  • When a post has been pinned, there will be a small blue thumbtack icon in the top right-hand corner

How to decide which kind of post is best for your audience

The question now is how exactly can you determine which types of posts to use

Participating in social listening is a productive way to gain insight into the topics that might interest your audience. You may gain knowledge from this:

  • What aspects of your company or products do your current customers find most appealing?
  • What problems are people facing that you believe your product could solve for them, and how do you know this?
  • How can you set yourself apart from the other businesses in your field?

You can get things rolling by initially posting successful content on other channels. Have you tweeted anything recently that’s been met with a lot of positive feedback? It would help if you also shared it on Facebook. Have a post or Page on your blog that consistently attracts new comments from readers? That could be a contender for a post on Facebook.

Instead of just cross-posting, you should share your content using the best practices for cross-promotion, as this will yield the best results.

You could always pose as Kylie Jenner and ask your audience what they would like to see if you want to find out what they want to know from you.