Instagram has long since outlived its status as a specialized social network, having reached nearly 1 billion active monthly users. It’s one of the most well-liked and rapidly expanding social media networks, and your company ought to be utilizing it. It’s time to create your Instagram business account.

Instagram is all about sharing images and videos. Visuals can be used to build compelling stories about your company and brand that are rich in graphics. Instagram is the ideal supplemental network to include in your marketing mix for ease of cross-posting material, as other social networks prioritize photo and video uploads.

Create a Business Account on Instagram

starting a Business Instagram Account

You will only be able to finish the procedures below or fully utilize your Instagram business account if you already have a company Facebook account set up. You can build your Instagram business account if you have a Facebook profile for your company.

Already have a Facebook page for your company? So let’s begin straight away. A step-by-step guide for creating an Instagram business account is provided here.

1. Install the app

Unlike other social networks, Instagram only allows content to be shared via its mobile app. So the first step is to grab your phone, search Instagram in the app store, and download it.

Note: Although this tutorial uses screenshots from an iPhone, Android devices should display the layout quite similarly.

2. Open a new account with your email address

Even though using your Facebook account can appear easiest, could you not do it? Doing so will create an account based on your personal Facebook profile. Use your company email address since this is for your business.

Utilize your company email address as a pro tip so that contacts can use the “Find Friends” option to find you more quickly.

3. Profile fundamentals and selecting a username

Create a username and password next. If you’re setting up Instagram for a business, the username needs to match, or as near to, the business’s name. Choose a different spelling for your name, company, and location if you work as a real estate agent, insurance agent, or in a related field. You require a way to set yourself apart from a personal account.

For instance, jane jones install or jane jones NYC realtor will function.

Note: Based on the name you enter, Instagram will automatically create a username for you. As you follow the steps, you can easily alter this.

4. Find Facebook acquaintances and friends

The next step is to search for people to follow using Facebook and your contacts. It’s preferable to complete your account and post a few photos before you start following users. Therefore it’s alright to pick “skip” for the time being. This is not a one-time offer because Instagram allows you to search for Facebook friends whenever you want from your page settings.

5. Choosing the ideal profile picture

Photo time! If you don’t have a logo, your profile image should be something recognized that represents your brand. Remember that this is your business account on Instagram, not a personal profile. Don’t take any group or selfie photos. Use an attractive professional headshot if you are the face of your company, or take a fresh one.

Several photo import options will be presented once you select “Add a photo.” Avoid importing from Facebook because it will import your personal account information. Twitter can be imported as long as it is a business account.

If you want to save your information, you will be prompted after uploading your profile image. Future logins will be quicker as a result. You have the option of saving or pressing “Skip” once more.

After that, a page with recommended accounts to follow will appear. None of them are required of you, and you shouldn’t if your plan doesn’t align with them. For instance, don’t follow Entertainment Weekly if you’re putting up a business account for a real estate company. To proceed to the following stage, click “Done” in the top right corner.

(Again, there are other opportunities to identify accounts to follow.)

BONUS: A guide to quick buttons

The home screen will be the first screen you view once you’ve entered the app. Once you start following other accounts, you’ll see their pictures here.

Prime buttons:

Tap here to begin sharing films or photographs from your camera.

Direct messages (paper airplane): You’ll be notified here whenever you receive a direct (private) message from someone. From there, you may also send direct messages.

From left to right, the bottom buttons are:

See the most recent images from the accounts you follow at home.

Magnifying glass search: Look up the top accounts, people, locations, hashtags, content, or accounts that were recommended to you.

(square with a plus symbol) Camera: To upload and share pictures and videos, tap here.

(Heart) notifications: View the most recent comments and likes on your images and the likes of the people you follow.

Profile (circle-shaped image) Your entire account, your posts, and access to the settings section.

6. Finish up your profile

To view your account, tap the “Edit Your Profile” button after tapping the profile button in the bottom right corner. You fill in your profile information here.

Complete the bio and contact details fields. Only in this location on Instagram are clickable URLs permitted. Please don’t waste your time, for instance, by including a URL in a remark on a photo you’ve posted because nobody can click it. Only in your profile should you include your URL, preferably pointing users to your website or another destination.

You have a character count limit for your bio. Give a brief description of who you are and what you do. Don’t worry if the appropriate words come to you later; you may modify this part whenever you choose.

7. Now, we get down to business!

To finish your profile and utilize the resources provided, click “Try Instagram for Business Tools” and follow the on-screen prompts. Here is a tutorial from Instagram on how to use their business capabilities.

8. Add a Facebook link to your company page

Recall how we stated at the beginning of this adventure that using Instagram for Business capabilities required having a Facebook business page. This is why. Instagram will ask you to create or link a business Facebook page. For those who don’t know, Facebook purchased Instagram, resulting in greater synergy between the two services.

9. Begin publishing

Now for the enjoyable part! As we previously stated, it’s the ideal practice to upload one or two photos to your account before following other users. People need to be more motivated to follow an account with content. Select a few images that you believe should be shared.

10. Add captions and hashtags to images

Use relevant hashtags and keep your caption short. Although hashtags are frequently used lightheartedly, they are also vital for finding millions of photographs and, consequently, your content. The most widely used hashtags (#love, #happy, and #tbt) have been used hundreds of millions of times, so if you’re aiming for a specific audience, think about choosing a more targeted hashtag.

Keep the hashtags to a manageable number as well. Followers want their feeds to be filled with enough hashtags for each post.

For advice on what hashtags are trending on Instagram, see Top Hashtags.

Here is an example of a photo we uploaded to the Instagram account of our OutboundEngine business.

11. Get social by following people!

It’s time to start following individuals so they can follow you once you have a comprehensive profile and a few shared posts. Go to the settings page from your profile page (bottom right icon) (gear in the upper right corner).

Near the top, under Follow People, there are two choices from here:

Facebook Contacts Friends

If you tap one of these, Instagram will connect to Facebook and your address book. You can see their accounts if you have stored information about previous customers and contacts on your phone.

Instagram will display all of your contacts who are also your Instagram pals. Begin to interact with other accounts’ postings by leaving comments and following them. This is how you start to attract individuals to follow you in return.

You can check your notifications page (heart icon) to see who has liked your photographs, begun following you, left a remark, or referenced you in a post as you post more on Instagram and follow more users.

12. Determine the narrative of your brand

Once everything is set up and ready to go, it’s crucial to define your Instagram business account’s goal and stick to it. Through photographs and interactions with followers, a real estate agent can utilize Instagram to build and broaden their favorable public perception. That means not uploading selfies in the gym or images of their doctor’s office when they receive a flu shot, but rather pictures of the homes they are selling and their favorite local hangouts.

13. Promote your name

Once your account is set up, I was hoping you could make sure the Instagram emblem is present both in your email signature and on your website (the contact or about me area is recommended). You can also put your handle on your LinkedIn profile or any other website that encourages visitors to get in touch with you.

Have fun connecting with your network and enhancing your relationships utilizing your Instagram business account.


After setting up your Instagram business account, take advantage of the fresh opportunities to communicate with friends and customers while developing your brand. Once you’ve mastered posting and engaging, it’s time to think about how Instagram can advance your company. Whether or not they are in your network, Instagram advertisements may put you in front of the individuals you want to reach.

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